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Networking Tips for the Canadian Job Market 🇨🇦

3 LinkedIn Strategies You Probably Aren’t Using!

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We are interested in others when they are interested in us.

PATH TO CAREER SUCCESS
3 LinkedIn Strategies You Probably Aren’t Using (But Should Be!)

In the Canadian job market, networking is paramount for professional success, particularly for newcomers. Utilizing platforms like LinkedIn can open doors for opportunities and advancement. However, several key LinkedIn networking strategies are often overlooked by professionals:

Setting Clear Objectives 🎯
Many fail to articulate their networking goals due to a lack of introspection. Understanding one's aspirations and the Canadian job market is crucial. Before narrowing down objectives, individuals should reflect to identify their ultimate career goals. This involves examining the achievements of industry role models and understanding the steps they took to reach their position.

Lag goals, such as establishing connections with influential individuals, and lead goals, like daily LinkedIn engagement, provide a structured approach to networking, ensuring progress is measurable and actionable.

Posting Content ✍️
Shyness or a lack of confidence often deter professionals from sharing content on LinkedIn. However, contributing valuable insights and perspectives through regular posts can enhance visibility and establish thought leadership.

Starting with weekly posts discussing industry trends or personal reflections can gradually build confidence and credibility. Professionals can leverage their expertise and experiences to provide unique perspectives on relevant topics, sparking conversations and attracting the attention of peers and potential employers.

Engaging with Others' Posts 🙌 
Fear of saying the wrong thing or reluctance to put oneself out there can hinder engagement with others' posts. Yet, meaningful interactions through thoughtful comments demonstrate interest and expertise, fostering connections within the professional community.

By actively participating in discussions and providing valuable insights, professionals can establish themselves as active members of their industry, earning the respect and attention of their peers.

CAREER COACH Q & A
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What are some common networking mistakes to avoid in Canada?

  1. Talking Too Much, Listening Too Little: Dominating conversations without giving others a chance to speak can be off-putting. Effective networking involves active listening and genuine interest in others.

  2. Not Following Up: Failing to follow up with contacts after networking events or meetings can lead to missed opportunities for further connection and collaboration.

  3. Forgetting to Give Back: Networking is a two-way street. Focusing solely on what you can gain without offering anything in return can damage your reputation and relationships.

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LEADERSHIP LIBRARY
Elevate Your Career with Essential Wisdom

"How to Win Friends and Influencing People" by Dale Carnegie is a timeless guide to interpersonal relationships and effective communication. It emphasizes the importance of showing genuine interest in others, listening actively, and empathizing with their perspectives. The book advises readers to avoid criticism and instead offer praise and encouragement. It also teaches techniques for handling people diplomatically and persuasively, such as emphasizing shared interests and giving others a sense of importance.

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LEARN THE LINGO
âś… Crafting an Impactful Elevator Pitch 

What is an elevator pitch? An elevator pitch is a concise summary of your professional identity, designed to be delivered in the 30 to 60 seconds it takes to ride in an elevator. Crafting an effective elevator pitch goes beyond reciting a rehearsed script; it's about being able to confidently communicate your value and career goals when connecting with someone new.

A strong elevator pitch follows the following format: who you are, why you got into what you’re doing, what you want or where you’re going, and a call to action (a question)

"Hello, my name is Sara. With over five years of experience in digital marketing, I've led numerous campaigns that have significantly increased brand visibility and customer engagement. I believe in the transformative power of marketing to drive meaningful change and connect with audiences on a deeper level. Currently, I'm seeking opportunities to collaborate with innovative companies in the tech industry. Given my background and expertise, I'm eager to explore how we might collaborate to achieve mutual success. Could we schedule a time to discuss potential collaborations?"

Here are some quick tips to make sure your elevator pitch is impactful as possible.

Use Results-Oriented Language

❌  "I was involved in the development of a new product."

âś…   "I increased sales by 20% through the successful launch of a new product line."

More Results-Oriented Language: Increased, boosted, improved, enhanced, optimized, generated, accelerated, maximized, exceeded.

Use Problem-Solving Language

❌ "I was responsible for managing the team."

âś… "I addressed a critical issue within the team dynamics and implemented strategies to improve collaboration and productivity."

More problem-solving language: Addressed, solved, resolved, tackled, mitigated, overcame, identified, diagnosed

Tailor to Your Audience – Don’t Use Overly Technical Language:

❌ "I specialize in developing blockchain-based decentralized applications using languages like Solidity and frameworks such as Ethereum. My expertise lies in smart contract development and implementing consensus mechanisms like Proof of Stake and Proof of Work."

âś… "I help startups streamline their supply chain operations through blockchain technology, providing customized solutions tailored to their specific needs."

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